GTM Research - Church Security

Idea

Targeted go-to-market research to identify and map the intersection of churches, ranges, and instructors — the three components needed for a church security team to train effectively.

Research Angles

Churches with Ranges Nearby

• Identify churches that have active security teams and are located near shooting ranges
• These are the highest-intent prospects — they already train, they just need better tooling

Ranges with Churches Nearby

• Flip the search — find ranges in areas with high church density
• Ranges could be a channel partner, recommending RDP to church groups that rent their facilities

Instructors with Churches Nearby

• Find firearms instructors (especially those with LE/security backgrounds) operating near churches
• Instructors are a natural distribution channel — they recommend tools to their students

Instructor Certifications

• Research certification programs like @tacticalhyve and similar
• Understand what certifications church security instructors hold or pursue
• Potential partnership or integration angle — certified instructors get featured in RDP

Open Questions

• What data sources exist for this research? Church directories, range finder APIs, instructor registries?
• Is this manual research or something that could be partially automated?
• How does this feed into outreach — cold email, partnerships, content marketing?
• Should RDP eventually include a “find an instructor” or “find a range” feature?
• Who owns this research — James, a marketing hire, or outsourced?